BRINGING THE TASTES AND SPIRIT OF THE CARIBBEAN ISLANDS TO CANADA
For years, Caribbean Flavah has made delicious, authentic, and beautiful dishes. Unfortunately, you would have only known it if you went to the restaurant. We were pleased to get the call to develop a marketing plan and tasty brand for them - we think everyone should know about food this good!
LET'S TRY RED INSTEAD
Our first step was to toss out their dull burgundy and brown colours to introduce a Caribbean themed and hunger-inducing colour palette of bright red and yellow.
We also gave Flavah a little Flavah and shaped up a new logo in square and horizontal formats that we knew would look great on their menus, signage, uniforms, website, social media pages, and marketing materials.
SERVICE AND A SMILE
Great restaurants offer more than good food - they're an all around great experience. Whether grabbing dinner to go at Caribbean Flavah's Oshawa location or sitting down to dine in their newly renovated Westdale flagship in Hamilton, you'll enjoy service with a smile and a welcoming atmosphere. We worked with the team to take vibrant photos of their food and people and shared them across the company's marketing materials and online platforms so that even new customers look forward to a familiar face when they walk through the door for the first time.
BROWSE ONLINE BEFORE COMING TO DINE
At the heart of Caribbean Flavah's new marketing ecosystem is a rich new website which tells their story, outlines their services (Caribbean catering anyone?), details their extensive menu, and showcases some of their delicious dishes.
With a lot of other Caribbean restaurants in Southern Ontario, the Caribbean Flavah team wanted to ensure that their brand was unique, compelling, memorable, and consistent.
That's why if you pick up a physical menu (like the one at the top of this page), like their page on Facebook, visit their website, or drop in to dine, you'll notice their instantly recognizable messaging and visual identity.
The ingredients you see in this photo and across Caribbean Flavah's marketing aren't stock imagery - we went straight to their kitchen, took the real ingredients they were cooking with, and photographed them. Chef and founder Denry George likewise has taken his first hand knowledge of Caribbean flavours from as far back as selling vegetables as a youth in Marabella Market in San Fernando, Trinidad, paired it with his years of culinary experience, and packaged it all into the truly authentic offering that is Caribbean Flavah.
Visit Caribbean Flavah's website for your next amazing meal, or, check out some of our other work: