EMPOWERMENT SQUARED
CENTRING THE SPIRIT OF AN EXCEPTIONAL CANADIAN INTERNATIONAL CHARITY AROUND A VIBRANT BRAND
Empowerment Squared has supported over 1,500 newcomer youth and families in Canada and is building the transformational Liberian Learning Center in Paynesville, Liberia. FlyPrint has been proud to be the organization's marketing, communications, and strategy partner since 2010, and has worked hard to ensure the charity's narrative and outreach have resonated with program participants, partners, donors, government, staff and volunteers, and the global community.
SQUARING UP A COMPELLING LOGO
The squares of Empowerment Squared's logo match the organization's name, and more importantly they are representative of the literal and figurative spaces the organization has created for all of its stakeholders to thrive in.
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The many vibrant colours speak to their diversity while also expressing other important characteristics of the charity, such as being fun, active, modern, creative, bold, and formative.​
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At the intersections, something special is created. Different colours and squares come together to create new squares and colours. This dynamic is seen every day when people of different cultures, ages, and perspectives come together under Empowerment Squared's umbrella to change the world together. You will see all of the colours used at various points in all of the organization's visual presentation, which directly reflects the many faces and stories that are brought forth in their communications.
TELLING THE STORY OF SOME OF THE MOST AMAZING PEOPLE IN THE WORLD
At the heart of almost all of FlyPrint's work is the belief that people are amazing and that bringing the people behind organizations to the forefront is one of the most powerful ways to connect to a brand. People in the Empowerment Squared family come from all walks of life, and their stories, ambition, and motivation form the basis for much of the organization's communications and expressions of what it stands for and who is a part of it.
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We're proud to have lead the development of Empowerment Squared's messaging for more than a decade, and we are inspired by the people whose stories we are privileged to tell. We worked with the team to wrap up everything they stand for into their joint mission and vision:
Empowerment Squared is building a world where everyone is empowered with the tools and opportunities to thrive and contribute to society. We do this by empowering newcomer and marginalized youth and communities in Canada and across the world to succeed through mentorship, access to post-secondary education, information literacy, and sports and recreation.
CONNECTING TO GLOBAL LEADERS
As a small yet mighty charity, Empowerment Squared takes on impressive tasks to advance its mission, such as bringing Nobel Peace Laureate Leymah Gbowee to speak and inspire Canadians, and being retained to help the Government of Ontario execute Hamilton's participation in their Violence Prevention Campaigns Initiative.
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We built Empowerment Squared's brand with the expectation that it would need to be able to be flexible to connect with very diverse activities and presentations.
UNIFIED YET UNIQUE
If you have the privilege of visiting Empowerment Squared's office and meeting the hard working team, you'll get to enjoy learning from some of the most passionate and compassionate people that you'll ever meet.
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Their custom business cards reflect their special character and connection. Their cards all match, but everyone picked their favorite Empowerment Squared colour for the front of the card to express their unique personality and role.