REIGNITING THE SPIRIT OF THE GAME
Hamilton Soccer is the governing body of soccer in Hamilton, Brantford and Paris. An extension of Canada Soccer and Ontario Soccer, they work to support, promote, and facilitate standards based soccer to grow the game in the region. With the increasing popularity of soccer in Canada, they decided it was time for a major overhaul of their marketing and branding. FlyPrint was happy to ask the team to put on their jerseys for this project.
FROM ONLINE TO ON THE FIELD
At the heart of Hamilton Soccer's marketing and communications ecosystem is a new website that serves as the primary touchpoint for 18,000 members and visitors, linking everyone to all soccer news and events in the district. The website brings the on field experience online with elements like a player pathway to highlight your potential journey from grassroots to the pros, and a dynamic map to help interested participants find the club closest to them.
DESIGNED WITH THE USER IN MIND
The Hamilton Soccer website showcases the leadership and activities of the organization and makes it easy for all stakeholders to navigate and find information. Whether you’re new to the area as a player and are seeking a club to join, or you are a coach or referee looking for clinics or the rules of soccer, the Hamilton Soccer website can help you quickly find that information.
The Hamilton Soccer team wanted to be able to step into the day to day role of managing the website to ensure that their members were always up to date with the latest news. To accomodate this, we set up the back end in a way that is easy to update with fresh content and relevant information delivered through their blog.
MANIFESTING A MISSION
Uniquely, FlyPrint has been an apparel, print, and promotional products agency for more than a decade. This means that instead of being left on their own or paying big markups by marketing agencies, FlyPrint clients get great looking products at a fair price. For Hamilton Soccer, this included beautiful roll up banners with their new logo and manifesto, and other items such as winter toques, scarves, lapel prints, patches, signage, and plaques.
Hamilton Soccer's hard working staff and board of directors put in countless hours to structure and develop the organization. Our photography team insisted on doing some vivid new photos to bring their positive energy to the forefront of the organization and make it easy for all stakeholders to connect with them.
SHARING THE JOURNEY
Marketing projects are just that - projects. At FlyPrint we take pride in being highly organized and efficient and working with our partners to produce exceptional outcomes. In the case of Hamilton Soccer, we were working towards having this project completed in time for the 2020 Ontario Soccer Summit, which Hamilton Soccer was hosting. The project was completed on time and on budget and board member James Hutton did an exceptional job of stepping on stage to share the journey and outcome with over 500 soccer association executives from across Ontario, many of whom were inspired to consider similar projects for their own organizations.