BRINGING A COMPREHENSIVE ACCOUNTING AND FINANCIAL MANAGEMENT SERVICES FIRM TO LIFE
A NEW BRAND FOR A NEW CONCEPT
As a successful accounting firm, JH Accounting built an impressive client roster and strong reputation. Over the years, they noticed how challenged their clients were by dealing with disjointed and underperforming professional service firms. They decided to tackle this issue by launching Progress Group - a new entity formed to offer unified financial solutions spanning a wide array of needs for both individuals and organizations.
The launch of Progress Group involved the conceptualization and launch of new and revamped divisions, including accounting, bookkeeping, consulting, insurance, legal, real estate and wealth management.
It also required an entirely new brand and marketing ecosystem, and a call to FlyPrint to develop, manage, and execute this important undertaking.
As a marketing firm that prides itself on impact, we see it as our responsibility to lead our clients through the process of identifying the marketing and communications activities that they need. For Progress Group, this process included:
logo design and font selection
interviews and copywriting
company taglines and key messaging
developing a corporate visual identity
website design and development
team, office, and stock photography
creating email templates
updating social media accounts
updating all elements of digital presence
design and printing of print materials
interior and exterior signage
coordination with service providers
GOLD IS BOLD
Rather than settle for a 'safe' corporate colour, Progress Group ultimately chose a powerful gold, black, and white colour scheme to reflect their commitment to exceptional client service and an experience delivered with refinement and elegance.
Before signing off on this colour choice, unorthodox for a professional services organization, we led an intensive exploration and discovery process which revealed that the team was far from a typical accounting firm and was truly a group that took immense pride in delivering a high end and sophisticated product.
The colours shine in the logo, centred around the Progress Group eagle - a nod the proud Albanian heritage of the founder, and symbolic of courage, aspiration, and the high level holistic oversight that the firm uniquely provides to clients.
At the heart of Progress Group's new brand sits a visually compelling, mobile responsive website that showcases the company's diverse yet integrated services and team.
At FlyPrint, we refuse to develop meaningless brands. We dig deep to understand your organization and where you want to go, and then reflect that in every element of your brand execution. One of the ways we insist on doing that is of high quality photography (and videography) done by our in house team to make sure your people, and workplace, and everything else that reflects you, all look amazing and authentically resonate with your stakeholders. It doesn't hurt that team Progress Group is really good looking!
TACTILE AND TANGIBLE
Modern marketing is digital-first, but we still live in the real world. Our clients are at events handing out business cards, bringing impactful print materials to important sales calls, outfitting their front line staff with sharp uniforms, and giving thoughtful gifts to their key partner. FlyPrint is proud of its roots as a printing company and was pleased to supply Progress Group with beautiful business cards, classy presentation folders, refined envelopes and stationery, eye-catching lapel pins, smooth writing pens, and a long list of other products to bring their new brand to life.
Visit Progress Group's website for help with your financial services needs, or, check out some of our other work: